Server-Side Monitoring vs. Pixel Monitoring - Which is Better?
A number of e-commerce companies are turning to server-side tracking as a method to enhance their information collection procedures. While it calls for extra technical knowledge than normal GTM and might present added prices, it can lead to greater precision and even more dependable data
Pixel tracking utilizes an item of code to sign up conversions on your internet site. It's easy to set up and less susceptible to ad blockers.
1. A lot more exact information
The traditional method of tracking conversions on a site, utilizing pixels, is having problem with transforming internet browser personal privacy policies. This means that the data being sent to Google Ads, Facebook Business Manager and various other systems is much less exact than it needs to be.
Server-side monitoring is a more secure option that helps to bypass these restrictions, as it's packed from your own domain and treated as first-party code, indicating it's much less most likely to be impacted by advertisement blockers or various other safety actions. This gives extra exact information and an extra full image of customer trips throughout networks.
On top of that, this sort of monitoring enables services to track conversions beyond the web site, such as call and in-store sees, which can be hard for pixel-based monitoring. This adaptability provides marketing experts extra possession over the information they send out, and makes it less complicated to follow numerous information legislations. It's likewise a great deal less susceptible to fraud, as it's harder for illegal stars to control the system by changing the postback URL.
2. Better control over data.
Server-side monitoring permits services to accumulate and improve information before sending it to third-party analytics/advertising platforms. This improves information efficiency and precision, which can aid marketing professionals make even more informed marketing decisions.
Typical pixel monitoring counts on JavaScript tracking codes that are put in website site visitors' internet browsers. These tracking codes are commonly obstructed by ad blockers, which can result in information collection disruptions and incorrect results. Server-side tracking makes it possible for organizations to bypass these restrictions and provide accurate, regular data that is less at risk to disturbance.
This kind of tracking also permits services to track conversions that occur outside of the website, like telephone call and in-store acquisitions. This is very important given that brand-new personal privacy plans such as Apple's Intelligent Tracking Avoidance (ITP) restrict the life span of cookie-based tracking pixels to 7 days. This is a key reason that S2S is a lot more reliable for businesses looking for to adapt to these changes.
3. Much less susceptible to fraud
Server-side monitoring allows companies to adjust information payloads prior to it reaches 3rd party endpoints, enhancing safety and security and personal privacy. This is particularly important as various web browsers and systems significantly transform how they take care of cookies. For instance, in iOS 14, Safari will just deliver first-party cookie information and will not permit pixel-based monitoring. Using server-side monitoring, you can bypass these limitations and remain to track conversions that occurred beyond your web site.
In addition, server-side monitoring enables you to capture individual data straight on your own web servers. This eliminates reliance on third parties, which can be vulnerable to breaches and personal privacy violations.
A server-side radar is a set of guidelines that tells your website's web server what events to tape. This data is then sent out to analytics tools like Google Analytics and Facebook Organization. It's likewise made use of to set off event-based advertisements, such as retargeting. On the other hand, pixel tracking is an alternate method that utilizes a tiny piece of code on your webpage to gather information from individuals.
4. Less complicated to execute
Server-side monitoring is a data collection procedure that happens on the web site's very own server, bypassing internet browser restrictions. This means that information collected by the website/app is first sent out to PPC campaign management software the web server where it's processed and afterwards forwarded to analytics devices like Google Analytics or Facebook Pixel.
The benefit of this method is that it lowers the range of information management and provides companies much more control over transmission, making it usually much more trustworthy. As a result, it's less prone to data obstacles caused by things like a busted link or an energetic ad blocker being set up.
With OWOX BI's Server-Side Monitoring, your business can gather real-time conversion information in the same way that you would certainly with pixels or a cookie, yet this is then passed straight to your advertising and marketing tools on the web server. This permits you to have more precise information and aids ensure compliance with personal privacy regulations such as GDPR. Furthermore, it likewise stays clear of the tracking limitations enforced by internet browsers and ad blockers.